

ABOUT FRAN
The woman behind the method.
I grew up in Costa Rica trying to fit an impossible model of “the perfect woman.” I became a mother at twenty, and in the years that followed, raising two kids, juggling two jobs, running a home, holding every role well at once, I became a superwoman.
The one who did it all and dropped nothing.
Until 2016, when a car crash stopped me in a way nothing else had.
That night I understood that my exhaustion wasn’t a failure. It was a message.
I found my way back not through more discipline, but by learning to witness myself without judgment, do the inner work I’d been avoiding, nurture what I’d been depleting, choose gratitude on purpose, and finally, soar.
That path became the W.I.N.G.S. Method®, the heart of my book Unleash Your Wings, and my TEDx talk, Permission to Pause. Not a theory I read about, but a path I walked first.
For over thirteen years as a Transformational Coach through Mindvalley and my own practice, I’ve walked beside close to three thousand founders, executives, parents and leaders. Most arrive with the same quiet confession: they don’t know what they want anymore.